PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care

Posted by on May 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care

Premium lenses and refractive lens exchange potentially increase the medicolegal risk for surgeons. Premium IOLs and laser cataract surgery, as well as other elective and semielective advances, provide additional benefits to patients but also additional costs. For the surgeon, these developments offer the opportunity to better satisfy patients and grow his or her practice, but they also pose unique challenges that can blur the ethical boundaries that were once clearly etched…             Download the full blog       ...

Read More

PREMIUM PRACTICE TODAY: How’s Business?

Posted by on Mar 28, 2014 in Editor

PREMIUM PRACTICE TODAY: How’s Business?

Making the most of economic trends. When you were working 36-hour residency shifts or lobbying for that coveted cornea fellowship, odds are you did not feel an affinity toward the average small-business owner. After a decade or more in practice, however, you are probably as attuned to the challenges of entrepreneurship as you are to those of anterior segment surgery…             Download the full blog       ...

Read More

Practice Pitfalls

Posted by on Aug 8, 2006 in Article, Published Works

Practice Pitfalls

TODAY’S PR ACTICEAUGUST 2006I CATARACT & REFRACTIVE SURGERY TODAY I 89In my conversations with ophthalmicsurgeons about the challenges they face,it’s clear that many want to better under-stand what it takes to reach and main-tain success in their practice. Many prac-titioners have achieved professional suc-cess and are worried about losing it… Download the full article   ...

Read More

The Marketing Challenges of Customized Ablation

Posted by on Apr 1, 2003 in Article, Published Works

The Marketing Challenges of Customized Ablation

Customized ablation is a whole new game that requires a new way of thinking for most refractive surgeons. There’s a lot of buzz in the ophthalmic profession about customized ablation. As we enter the next era in laser vision correction, there will be new challenges in building greater market penetration among consumers. The approvals of customized treatments represent an incredible opportunity for refractive surgeons to grow their businesses and the entire surgical category… Tags: surgery, Vision, competitors, Market, Marketing, Challenges, Cataract, Refractive surgery, Cataract...

Read More

Turn Your Practice “Inside Out”

Posted by on Sep 1, 2002 in Article, Published Works

Turn Your Practice “Inside Out”

Changing your marketing focus from extensive media campaigns to superior customer service may reverse sinking LASIK volumes. The US refractive market seems to be caught in a holding pattern. Doctors and industry people are sniffing around for answers as to why procedural volumes are down and consumer interest does not seem to be growing. We tend to point our fingers at big external factors, such as negative publicity and an economic slump, which have reinforced the challenges of marketing… Tags: Customer Service, Customer, Service, US Refractive Market, Challenges, Your Practice,...

Read More