PREMIUM PRACTICE TODAY: If I Knew Then What I Know Now

Posted by on Aug 28, 2013 in Editor

PREMIUM PRACTICE TODAY: If I Knew Then What I Know Now

Hindsight is 20/happy. The evolution of cataract and refractive surgery has taken surgeons on a wild ride over the past 25 years. Phacoemulsification revolutionized the removal of cataracts, and the Centers for Medicare & Medicaid Services eviscerated reimbursement…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Posted by on Jun 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Diversifying your practice only works if the strategy benefits your patients. Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..               Download the full blog       ...

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Speaking | Hawaiian Eye 2012

Posted by on Feb 9, 2012 in Engagements

January 20, 2012 (Maui, HI)   Speaking | Hawaiian Eye 2012 Shareef’s Topic: “Marketing of Premium Cataract Surgery”   “As the field of ophthalmology constantly changes, so will Hawaiian Eye’s program content. In 2012, we’ll take your skills to the next level and explain how to incorporate cutting-edge procedures into your practice, such as femtosecond laser-assisted cataract surgery and combined cataract and glaucoma procedures. In addition to today’s hot topics, you’ll receive a comprehensive update on every aspect of your practice, including...

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PREMIUM PRACTICE TODAY: Building a Better Staff

Posted by on Jan 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Building a Better Staff

Employing the best staff has a lot to do with being the best employer. Whether you are the head honcho and only physician in an up-and-coming cataract and refractive surgery practice or the CEO of an expansive ophthalmic ambulatory surgical center, hiring and keeping the best possible employees and coworkers areas integral to the success of your enterprise as attracting and retaining patients….             Download the full blog       ...

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking consumers whose spending patterns have been permanently...

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