PREMIUM PRACTICE TODAY: Premium IOLs: Vital Eyes

Posted by on Feb 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Premium IOLs: Vital Eyes

The next best thing to being young again? Seeing young again! Five years ago this month, Cataract & Refractive Surgery Today published an article in which I talked about the baby boomers’ turning 60 and what this would mean to refractive and cataract surgeons. Now, those same baby boomers are entering the Medicare system at a rate of nearly 8,000 people per day…           Download the full blog       ...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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Ka-BOOM! Here They Come

Posted by on Feb 16, 2005 in Article, Published Works

Ka-BOOM! Here They Come

The countdown begins as baby boomers are about to reach 60. In a little less than 1 year, the first of America’s 78 million baby boomers will reach 60 years of age. The boomers—those Americans born between 1946 and 1964—are closely watched by demographers because they vastly affect consumer markets. This group’s impact on the economy has been likened to “a pig in a python.” Tags: Baby boomers Download the full article   ...

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