PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Posted by on Jul 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Press 1 if you think patients should receive prompt, personal attention when they call your practice. Every day, eye surgeons and practice administrators intent on expanding their share of the premium IOL market make critical decisions about website development, social networking strategies, and search engine optimization tactics. The common element in all of these relatively recent communication initiatives is the tried-and-true telephone…         Download the full blog       ...

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What Is Your Story?

Posted by on May 3, 2012 in Blog

Storytelling is a mode of communication that has been around as long as people have gathered around the fire.   We love a good story, which is why the storytellers among us can hold the attention of audiences large and small.  

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Just Feed Me!

Posted by on May 31, 2011 in Blog

Last month, my wife and I had the pleasure of visiting New Orleans and witnessing the 41st year of Jazzfest (a great music experience for those of you who enjoy outdoor concerts).   Based on a tip from a waitress at breakfast, we learned about a great restaurant that had earned the #1 rating on Trip Advisor and I was determined we would eat there sans reservation.   We found the Louisiana Bistro on relatively quiet Rue Dauphine, which was remarkable given that Bourbon Street craziness resides just one block away.    The place was tiny (we counted 12 tables) and bustling.  The...

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Corporate Social Responsibility

Posted by on Nov 1, 2009 in Article, Published Works

Corporate Social Responsibility

Making better community part of your practice. For many years now, I have believed that physicians in private practice have to pay attention to two primary objectives: (1) doing what’s good for their patients (better medicine) and (2) doing what’s good for their practice (better business)… Tags: Refractive Surgeons, time, surgeons, doing good, Attention, Patients Download the full article   ...

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Building a World-Class Refractive Practice

Posted by on Nov 30, 2008 in Videos

Building a World-Class Refractive Practice

Building a World-Class Refractive Practice   This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert. John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends beyond a laser or IOL procedure. This is a critical component to refractive surgery practices that want to differentiate their offering...

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