Cash is King (and Points are Pointless)

Posted by on Feb 10, 2018 in Blog, New Blog, Published Works

Many of us are enthralled with affinity cards and earning points. We use specific loyalty program credit cards in exchange for points and eventual redemption for free flights, hotel stays, and just about anything else you want to buy. Personally, I like the Southwest VISA and the Starwood AMEX and use the points for family travel. In many practices, doctors often use their AMEX gold or platinum card to pay for practice supplies and simultaneously rack up points, with the goal of using them for future travel….     Sign up for SM2 Strategic’s monthly blog:   Download...

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Private Debt vs. Private Equity

Posted by on Feb 10, 2018 in Blog, New Blog, Published Works

I’ve received a ton of feedback from last month’s topic covering the buzz about private equity. This month, I want to share an alternative that could prove highly attractive for doctors that want additional capital yet are nervous about, or just not ready to be, giving up ownership of their practice. One of my close physician friends shared his story which highlights the benefits of this alternative – private debt – if your circumstances allow it….     Sign up for SM2 Strategic’s monthly blog:   Download the full article       ...

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Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in New Article, Published Works

Branding: The Promise of an Experience

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned… Tags: Promise, brand management, Branding, brand equity, Marketing, brand essence, Management Download the full article   ...

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Physician, know thyself before hiring

Posted by on Jun 19, 2016 in New Article, Published Works

Physician, know thyself before hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties… Tags: Ophthalmology, physician, Entrepreneurial, social media, medical Download the full article   ...

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When Mayday Becomes Payday

Posted by on Sep 26, 2013 in Blog, New Blog

One of the trickiest issues with technology is how to effectively support customers.    This can be as simple as helping customers recover their login to a password protected website or as complicated as setting up a new home entertainment system.   Today,  Amazon chief Jeff Bezos unveiled Mayday, a really cool approach to tackling this issue.  When you press a special “Mayday” button on their Kindle tablet, a live person appears in a video screen to help.  Within 15 seconds.  And they can takeover your screen and help you through whatever is frustrating you.     This is a...

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