A marketing plan that hinges on listening
Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%… Download the full article ...
Read MorePrivate equity: What you need to know
Over the years, the value of an ophthalmic practice has been measured by its ability to grow, evaluating current performance against prior periods of services, revenue, active patients, locations and employees… Download the full article ...
Read MoreYou can fix your financial flaws
Of the many positives that came out of the private equity article I wrote last September is that ophthalmologists are beginning to understand the impact that even small changes in net income can have on the value of their practices… Download the full article ...
Read MoreHuman versus Robot
I’m a big fan of new technology, even though looking back at some of my purchases I realize that new does not always mean better. Take the Lytro camera for example, which claimed it would improve the image focus after you took the picture. Sounded good at the time, but It was an epic fail in the land of gizmos…. Sign up for SM2 Strategic’s monthly blog: Download the full article ...
Read MoreA Time to Share
Having just finished work for the year as well as learning how to edit home videos on iMovie as a gift to my family, I wanted to take a moment and thank you – my readers – with a moment of reflection on the year 2017. This was a year of challenge for me personally as I focused on re-energizing my consulting, my writing, and my commitment to getting in better shape in all facets of my life…. Sign up for SM2 Strategic’s monthly blog: Download the full article ...
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