Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its growth. The book’s message is highly durable, and...

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Progression Of Economic Value (POEV)

Posted by on Nov 6, 2008 in Videos

Progression Of Economic Value (POEV)

Progression Of Economic Value (POEV) | Shareef Mahdavi   With the rise of the industrial age in the early 20th century also came automation and factories, whereby manufacturing was the predominant occupation. As farming became increasingly automated, workers migrated from the farm to the factory. At the peak of the industrial economy, 50% of the labor force worked making goods (ie, tangible things) in factories. Although the manufacturing-based economy flourished, it too became subject to increased productivity through automation. Where did those workers go? By the 1950s, the majority of...

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A Tale of Two Electronics Stores

Posted by on Sep 1, 2008 in Article, Published Works

A Tale of Two Electronics Stores

For years, consumers have been bombarded with advertising from big box electronics stores that tempt us to come in and buy the latest in TV and stereo equipment. You know the chains well: Best Buy, Circuit City and (the now defunct) Good Guys are probably the biggest in this category. For the longest time, I viewed them all the same way; annoying but necessary to get a good deal when I needed something new for the house or the car… Tags: Economy, time, Advertising, consumers Download the full article   ...

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What if Marketing Were Run Like a Clinical Study?

Posted by on Apr 11, 2008 in Article, Published Works

What if Marketing Were Run Like a Clinical Study?

  Surgeons’ frustration with marketing is understandable. They spend more than$100 million annually on paid advertising to draw new patients into their refractive surgery centers, yet the market’s grow this stagnant. Despite these efforts, the volume of refractive procedures has remained stable at 1. 3 to 1. 4 million eyes per year… Tags: Patients, Advertising, refractive, Marketing, surgery, surgeons, Refractive Surgeons, Refractive Procedures, Refractive surgery Download the full article   ...

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Ideas In Action: Pianos, Ice Cream and You

Posted by on Apr 21, 2007 in Blog

April 2007 Pianos, Ice Cream and You The big “E” The Fine Print     You might not have put this together, but Steinway (the legendary piano maker) and Cold Stone (the fast growing ice cream chain) have a lot more in common than many realize. Both have some unique approaches to satisfying customers and building their business brands. Both have built their reputations without advertising (one over the past 150 years, the during the past 5). Pianos, Ice Cream and You When you buy a Steinway, one of the benefits is that the company arranges a concert by a pianist in your...

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