Refractive Surgeons and the X-FactorHow confidence plays a role in attracting patients to your practice.

This editorial is the last in a three-part series adapted from the recent lecture, “Ways to Stop Undervaluing Your Services, ”that the author presented at the 2004 ASCRS meeting. In the process of observing refractive surgeons and their practices, I am constantly searching for factors that distinguish more successful practitioners from their less successful counterparts. Historically, the No. 1factor that correlates with success is attitude…

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