Ready! Fire! Aim!Where’s the mark in your marketing?

To the ophthalmologist, one of the most positive aspects of LASIK surgery is that there are so many people who could benefit from the procedure, a number approaching one-half of the total population. It’s a big number, and it has become a great source of frustration for providers who wonder why more people don’t elect to undergo the procedure. There are many answers to this question, but let’s limit this discussion to one factor that you can control: a lack of targeting…

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