PREMIUM-PRACTICE-TODAY-Your-Brand-is-a-Reflection-of-Your-Practice

If you do not cultivate your practice’s “brand,” the marketplace will do it for you.

It is not unusual to equate the term brand with the instantly recognizable logos of popular consumer goods and services. The term branding, however, actually represents quite a bit more, including consumers’ feelings and perceptions regarding all manner of tangibles, including people, places, and things. Like it or not, experts say, your practice is a brand…

 
 
 
 
 

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