PREMIUM-PRACTICE-TODAY-Word-of-mouth-in-the-Digital-age

Does your virtual reputation reflect your real-world practice?

The Internet has changed people’s lives in ways they might not have fathomed just a decade ago. One of the ways it has had an impact on the lives—and reputations—of surgeons is with online rat-ings and reviews. In contrast to word-of-mouth impressions shared by patients with a handful of family and friends, reviews on sites like HealthGrades.com (http://beta.healthgrades.com) are available for the masses to peruse at their leisure…

 
 
 

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