Surgeons struggle with patients’ desires when promoting presbyopia-correcting IOLs.
In this relatively new era, when cataract surgeons can act as direct providers and charge patients for certain uncovered services, I offer one essential truth: no one wants to undergo eye surgery. Most people desire a nice vacation, new furniture, or a new wardrobe. I don’t know anyone who says he or she wants eye surgery. This is precisely the challenge facing refractive cataract surgeons today. You are competing with patients’ wishes when promoting premium IOLs and the benefits the lenses provide…
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