Ka-BOOM! Here They ComeThe countdown begins as baby boomers are about to reach 60.

In a little less than 1 year, the first of America’s 78 million baby boomers will reach 60 years of age. The boomers—those Americans born between 1946 and 1964—are closely watched by demographers because they vastly affect consumer markets. This group’s impact on the economy has been likened to “a pig in a python.”

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