Once Stretched, A Mind Can Never Return To Its Original Shape
The SM2 Library contains virtually all of the published work authored by Shareef Mahdavi, with over 100 articles and reports covering the business aspects of refractive surgery and elective medicine. Articles and reports are listed chronologically (most recent at top).
In 2010, Shareef was named editor of Premium Practice Today, a section for leading ophthalmic practices within the thought-leading Cataract and Refractive Surgery Today publication. Each month, Premium Practice Today explores a different topic of relevance for ophthalmic surgeons who want to revolutionize the way they “treat” patients.
Refractive surgeons must think about both the short and the long term. Finally! The...
The future of educating patients. When we look closely at the factors that influence the...
For years, consumers have been bombarded with advertising from big box electronics...
Surgeons’ frustration with marketing is understandable. They spend more than$100...
Since its commercial introduction to the US in 1995, Laser Vision Correction has evolved...
How will it affect refractive surgery? The past 10 months have been full of dramatic...
Advances in capsular extraction and lens implant technologies have commanded significant...
A technique for enhancing the patient experience. Tornado chasing. Race car driving....
What experience-based products teach about breaking the mold on industry growth. When...
