Blowing the Save…A Failure in Listening

Posted by on Oct 28, 2011 in Blog | 0 comments

When a major league pitcher is brought in late in the game to help his team secure their lead and win the game, he earns what is known in baseball parlance as a “save.”   If he allows the other team to score runs and loses the lead,

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Meet Ray, the Usher from Section 121

Posted by on Oct 19, 2011 in Blog | 0 comments

Ahhh, the Fall Classic is upon us once again.  Sadly, the San Francisco Giants didn’t make the cut and will not be repeating last year’s World Series  triumph.   This season was too full of injuries and a lack of offense to

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Groupon for Surgery: A Bad Idea

Posted by on Sep 27, 2011 in Blog | 0 comments

Like many of you, I get a daily Groupon e-mail and will often take a look and see what special deal is being offered.   I admit to being intrigued by the upcoming Tomato Battle taking place in my town next weekend (modeled after the annual rite in Bunyol, Spain), but I’ll leave it up to a few thousand others to enjoy that event.   While I have serious reservations about the longevity of the business model (which were confirmed by Groupon’s recent financial reporting), this type of offering has struck a nerve with deal-seeking...

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A Taste of Merlindia

Posted by on Sep 15, 2011 in Blog | 0 comments

The gourmet food truck has emerged as a new dining category in many larger American cities, giving urban workers additional lunchtime options and aspiring chefs a new means of delivering their fare besides having to open a restaurant. The trend has even spawned its own reality show, The Great Food Truck Race on The Food Network.   We traveled to Merlindia (via Washington, DC) to check out one of the more popular food trucks (as evidenced by the long lines) offered by The Fojol Brothers. In this video segment, you will see how their use...

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Social Media Helps The Help

Posted by on Aug 23, 2011 in Blog | 0 comments

A recently released movie called “The Help” finished this past weekend as the top grossing movie, beating out bigger budget flicks about apes, kids, and a re-made barbarian.  What’s remarkable about this feat is that The Help didn’t open as the top movie its first week.   Opening week sets the tone for a movie’s revenue trajectory,  and revenue as well as ranking typically fall with each succeeding week a movie is in theaters.    The Help broke that trend, appealing to males and females 35 years and older.  Several movie...

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Just Feed Me!

Posted by on May 31, 2011 in Blog | 0 comments

Last month, my wife and I had the pleasure of visiting New Orleans and witnessing the 41st year of Jazzfest (a great music experience for those of you who enjoy outdoor concerts).   Based on a tip from a waitress at breakfast, we learned about a great restaurant that had earned the #1 rating on Trip Advisor and I was determined we would eat there sans reservation.   We found the Louisiana Bistro on relatively quiet Rue Dauphine, which was remarkable given that Bourbon Street craziness resides just one block away.    The place was...

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Ideas in Action: Learn about the Experience Economy

Posted by on Jun 17, 2009 in Blog | Comments Off on Ideas in Action: Learn about the Experience Economy

June 2009 An Interview with Jim Gilmore A Trip Down LASIK’s Memory Lane     An Interview with Jim Gilmore In writing a regular column on marketing over the years, what I’ve come to appreciate is that great marketing typically boils down to how well you serve the needs of your customer. Two years ago I hit upon a motherlode while reading The Experience Economy, by Jim Gilmore and Joe Pine. These two economists described how companies and individuals are creating greater value in our economy and helping sustain its...

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Dad, what’s an Album?”

Posted by on Jan 1, 2009 in Blog | 0 comments

My son, who received an iPOD last Christmas, innocently blurted this question as I was searching for specific music to load onto the device. Wow, how fast the world has changed! Indeed, it was a bit sobering for me to explain how recorded music has shifted from LP (long play) records to cassette tapes and now CDs. It was a mini-history lesson that was probably lost on him but really hit home with me. Today’s kids and young adults have never known a world without a personal computer, cell phone, DVDs, video games and even the iPOD (at...

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Ideas in Action: Babysitter Knows Best

Posted by on Dec 17, 2008 in Blog | 0 comments

December 2008 Babysitter Knows Best You are What You Charge For Figuring it out     In the world of commerce, there is a perplexing problem unique to those in the business of providing services (as opposed to tangible goods) to customers: how to value the specific service you offer. It’s tricky, because the temptation is to try to compete with similar providers on the basis of price, subscribing to the age-old adage “may the lowest bidder win.” While this might feel good to the customer (at least temporarily), it has the...

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Ideas in Action: Back to Basics

Posted by on Apr 2, 2008 in Blog | 0 comments

April 2, 2008 I have to admit I’ve been a longtime fan of Starbucks. Not so much of their coffee, but of their founder, Howard Schultz. As a man who is driven by something far greater than financial success, he returned to his role as CEO at the beginning of this year amidst concern that the world’s largest purveyor of gourmet coffee had lost some of its focus. You may recall hearing the news that Starbucks locations in the US, all 11,100 of them, closed one afternoon in February for a 3-hour training session involving 150,000...

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