Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in Article, Published Works | 0 comments

Branding: The Promise of an Experience

BRANDING_THE-PROMISE-OF-AN-EXPERIENCE_thumbnail

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned…

Tags: , , , , , ,

Download the full article


 

Physician, know thyself before hiring

Posted by on Jun 19, 2016 in Article, Published Works | 0 comments

Physician, know thyself before hiring

Physician,-know-thyself-before-hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties…

Tags: , , , ,

Download the full article