Refractive Cataract Surgery – State of Market Development

Posted by on May 29, 2013 in Videos

Refractive Cataract Surgery – State of Market Development

Shareef Mahdavi’s Presentation at Refractive Cataract Surgery – State of Market Development Date: April 2013  - Length | Duration 6:50 Progam Details...

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A Taste of Merlindia | Interview with The Fojol Brothers

Posted by on Sep 15, 2011 in Videos

A Taste of Merlindia | Interview with The Fojol Brothers

A Taste of Merlindia   The gourmet food truck has emerged as a new dining category in many larger American cities, giving urban workers additional lunchtime options and aspiring chefs a new means of delivering their fare besides having to open a restaurant. The trend has even spawned its own reality show, THE GREAT FOOD TRUCK RACE on The Food Network. We traveled to Merlindia (via Washington, DC) to check out one of the more popular food trucks (as evidenced by the long lines) offered by The Fojol Brothers. In this video segment, you will see how their use of theming — which...

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Made in America: The Return Of Innovation

Posted by on Sep 11, 2011 in Videos

Made in America: The Return Of Innovation

Made in America: The Return Of Innovation   If you find yourself wondering what’s happened to innovation and the ability for Americans to invent new products, you will want to watch this video tour of Tech Shop SF, a member-based place (Kinda like your high school woodshop… on steroids!) where people can bring their dreams to life by prototyping new product concepts. Have you seen that little “square” that attaches to the iPhone and iPad for credit card transactions? It was invented at Tech Shop, and it is among hundreds of new ideas coming to the marketplace....

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Laser Cataract Surgery: the Next New Thing in Ophthalmology

Posted by on Feb 11, 2011 in Videos

Laser Cataract Surgery: the Next New Thing in Ophthalmology

Laser Cataract Surgery: the Next New Thing in Ophthalmology   Mainstream consumers’ experiences foster more rapid adoption across the spectrum of technological innovation, including what you have to offer as an eye surgeon. Consumer trends, as well as ophthalmology’s own experience with elective procedures, strongly suggest that surgeons should get involved. The question is, when? Now is the right time to begin thinking and planning, as manufacturers are building their capacity to deliver the devices. Eventually, this technology will make its way into everyone’s...

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Eyemaginations Testimonial

Posted by on Feb 25, 2010 in Videos

Eyemaginations Testimonial

Eyemaginations Testimonial   Recently, Eyemaginations released a new product that I believe redefines how we influence patients’ behavior before and after office visits. 3D-Eye Home is part of a long-term trend of decentralizing patients’ medical experience by moving educational events/encounters from the doctor’s office to their homes…. The 3D-Eye Home platform addresses one of the key sticking points in medicine: the communication gap between doctors and patients that results in lower compliance. Practices do not need to use 3D-Eye Office to use 3DEye Home....

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The World of Ice cream and Enhancing the Customer Experience

Posted by on Jul 1, 2009 in Videos

The World of Ice cream and Enhancing the Customer Experience

The World of Ice cream and Enhancing the Customer Experience   July is ice cream month, and this frozen delicacy illustrates the history of economic progress and how the value for an offering can increase over time. I’ve noticed ice cream taking a definite upscale turn lately, as evidenced by five ice cream trends noted in the LATEST ISSUE of Sunset Magazine. More than just a fun food, ice cream has some lessons for us, as shown in this video originally published last summer. This video shows examples of customization, celebration and acknowledgement of customers…all ideas...

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VISX Logo-a-Gogo Contest Winners

Posted by on Jun 23, 2009 in Videos

Those of you who are part of the LASIK community will enjoy this brief show of winners from the Logo-a-Gogo contest held in the summer of ’99. Over 125 surgeons’ practices showed how they were using the VISX logo to promote LASIK and the One Millionth VISX laser procedure performed in the United States. From Nashville to the Hollywood Hills.     Shareef Mahdavi President, SM2 Consulting   Download the full...

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Eliminating Negative Cues in the Healthcare Environment

Posted by on Mar 11, 2009 in Videos

Eliminating Negative Cues in the Healthcare Environment

Eliminating Negative Cues in the Healthcare Environment   Shareef Mahdavi suggests taking inventory of sensory perceptions to gain insight into the patient’s experience in your practice. By objectively analyzing the surroundings, you can eliminate negative cues. Environments in Healthcare tend to be very bland and/or very generic. Shareef Mahdavi shows how the use of sensory assessments, to eliminate negative cues in the environment, can markedly reduce patients’ no-shows and appointment cancellations leading to increase revenue. Date: March 2009  - Length | 2:51...

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What Business are You In?

Posted by on Mar 5, 2009 in Videos

What Business are You In?

What Business are You In?   Shareef Mahdavi explains how to approach external marketing and patient consultations to strengthen the perceived value and make your practice more efficient. Date: March 2009 – Length | 3:12...

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Signature Moments | Shareef Mahdavi

Posted by on Mar 5, 2009 in Videos

Signature Moments | Shareef Mahdavi

Signature Moments | Shareef Mahdavi   Shareef Mahdavi discusses how to have the greatest impact on patients by creating noteworthy experiences. “Refractive surgeons should take a look at how they literally ‘stage’ the various patient experiences in their practices.” Date: March 2009  - Length | 3:15...

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Price as a Cue for Quality | Shareef Mahdavi

Posted by on Mar 5, 2009 in Videos

Price as a Cue for Quality | Shareef Mahdavi

Price as a Cue for Quality | Shareef Mahdavi   The price of a good or service can have a significant impact on the perceived quality. Shareef Mahdavi shows the importance of exercising prudence when setting prices on elective procedures Date: March 2009  - Length | 4:23...

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Wowed by Zappos

Posted by on Mar 1, 2009 in Videos

Wowed by Zappos

Wowed by Zappos Shareef mahdavi looks at successful online shoe company, Zappos, as a model of exceptional corporate values. A commitment to customer service and fostering an enthusiastic work culture have helped Zappos grow a large customer base. Date: March 2009  - Length | 9:29...

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Building a World-Class Refractive Practice

Posted by on Nov 30, 2008 in Videos

Building a World-Class Refractive Practice

Building a World-Class Refractive Practice   This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert. John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends beyond a laser or IOL procedure. This is a critical component to refractive surgery practices that want to differentiate their offering...

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Tactics for the Business Savvy Ophthalmologist

Posted by on Nov 16, 2008 in Videos

Tactics for the Business Savvy Ophthalmologist

Tactics for the Business Savvy Ophthalmologist   Shareef Mahdavi, President of SM2 Strategic, offers advice on incorporating premium lenses in your practice, creating positive patient experiences, and becoming a business savvy surgeon. Date: November 2008  - Length | 9:43...

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Progression Of Economic Value (POEV)

Posted by on Nov 6, 2008 in Videos

Progression Of Economic Value (POEV)

Progression Of Economic Value (POEV) | Shareef Mahdavi   With the rise of the industrial age in the early 20th century also came automation and factories, whereby manufacturing was the predominant occupation. As farming became increasingly automated, workers migrated from the farm to the factory. At the peak of the industrial economy, 50% of the labor force worked making goods (ie, tangible things) in factories. Although the manufacturing-based economy flourished, it too became subject to increased productivity through automation. Where did those workers go? By the 1950s, the majority of...

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Participant Testimonials | Building a World-Class Refractive Practice

Posted by on Nov 1, 2008 in Videos

Participant Testimonials | Building a World-Class Refractive Practice

Participant Testimonials | Building a World-Class Refractive Practice   Listen to testimonials from participants of the “Building a World-Class Refractive Practice” seminar. This event brings two dynamic teachers on stage together: John DiJulius, THE Authority on World-Class Customer Experience, and Shareef Mahdavi, Refractive Industry Expert. John and Shareef teach clients how to increase the value of their offering (and stop “giving it away”) by paying attention to what people really want — an “above and beyond” customer experience that extends...

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