PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care

Posted by on May 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Ethics and Elective Eye Care

Premium lenses and refractive lens exchange potentially increase the medicolegal risk for surgeons. Premium IOLs and laser cataract surgery, as well as other elective and semielective advances, provide additional benefits to patients but also additional costs. For the surgeon, these developments offer the opportunity to better satisfy patients and grow his or her practice, but they also pose unique challenges that can blur the ethical boundaries that were once clearly etched…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Taking the Pulse of Elective Eye Care

Posted by on Apr 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Taking the Pulse of Elective Eye Care

Being in the “elective” mindset is quite different from being in the insurance mindset. There are specialties dedicated to elective procedures, there are specialties dedicated to insurance-covered procedures, and then there is ophthalmic surgery, which straddles the two spheres not only within the same practice but increasingly within the same procedures…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: How’s Business?

Posted by on Mar 28, 2014 in Editor

PREMIUM PRACTICE TODAY: How’s Business?

Making the most of economic trends. When you were working 36-hour residency shifts or lobbying for that coveted cornea fellowship, odds are you did not feel an affinity toward the average small-business owner. After a decade or more in practice, however, you are probably as attuned to the challenges of entrepreneurship as you are to those of anterior segment surgery…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: What’s the Big Idea?

Posted by on Feb 28, 2014 in Editor

PREMIUM PRACTICE TODAY: What’s the Big Idea?

Ophthalmology attracts innovators like nectar attracts bees. Big ideas and the innovators who conceived them built the subspecialty that is widely known today as refractive cataract surgery. Giants of surgery—like Charles Kelman, who essentially reinvented cataract surgery with the development of phacoemulsification, José Barraquer, who was responsible for…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Your Brand is a Reflection of Your Practice

Posted by on Jan 28, 2014 in Editor

PREMIUM PRACTICE TODAY: Your Brand is a Reflection of Your Practice

If you do not cultivate your practice’s “brand,” the marketplace will do it for you. It is not unusual to equate the term brand with the instantly recognizable logos of popular consumer goods and services. The term branding, however, actually represents quite a bit more, including consumers’ feelings and perceptions regarding all manner of tangibles, including people, places, and things. Like it or not, experts say, your practice is a brand…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Health Care Reform: Past, Present, and Future

Posted by on Nov 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Health Care Reform: Past, Present, and Future

How will the Affordable Care Act affect your practice? Whether you call it health care reform, The Patient Protection and Affordable Care Act, the Affordable Care Act (ACA), or Obamacare, chances are that your practice has already felt the effects of this initiative that aims to ensure health care coverage for every US citizen. As John Hovanesian, MD, of Harvard Eye Associates, Laguna Hills, California ( www.harvardeye.com), puts it, “Health care reform will affect everyone’s practice at some level…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Enjoy a Slice of Premium Practice Pie

Posted by on Oct 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Enjoy a Slice of Premium Practice Pie

But first, define what it means in your practice. The word premium is a term that shifts meaning in the blink of an eye. When used as an adjective, it means “of exceptional quality or greater value than others of its kind.” When premium modifies practice, it can mean any number of things, but the vast majority of cataract and refractive surgeons would probably say that describing their practice as premium would be accurate…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Social Media Update

Posted by on Sep 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Social Media Update

Common sense in social networking: there’s no app for that. Social media has cemented itself in the infrastructure of society and made serious inroads into health care. Almost 90% of physicians use at least one site for personal needs and more than 65% for professional purposes, according to “Doctors, Patients & Social Media,” a QuantiaMD report….               Download the full blog       ...

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PREMIUM PRACTICE TODAY: If I Knew Then What I Know Now

Posted by on Aug 28, 2013 in Editor

PREMIUM PRACTICE TODAY: If I Knew Then What I Know Now

Hindsight is 20/happy. The evolution of cataract and refractive surgery has taken surgeons on a wild ride over the past 25 years. Phacoemulsification revolutionized the removal of cataracts, and the Centers for Medicare & Medicaid Services eviscerated reimbursement…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: What Sets Us Apart?

Posted by on Jul 28, 2013 in Editor

PREMIUM PRACTICE TODAY: What Sets Us Apart?

One of these things is not like the others. Since the dawn of refractive surgery, ophthalmic surgeons who depended at least partially on out-of-pocket payments had to establish fair yet competitive pricing and have a system in place to ensure timely compensation. As the business of performing elective ophthalmic surgery evolves, cataract and refractive surgeons can look to cosmetic surgeons, aesthetic dermatologists, maxillofacial surgeons, and others to learn how to flourish in the self-pay environment…         Download the full blog       ...

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PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Posted by on Jun 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Value-Added Services: Strengthen Your Rapport With Patients and Increase Your Revenue

Diversifying your practice only works if the strategy benefits your patients. Diversifying your practice by incorporating value-added services can grow cataract and refractive surgery practices. The term value-added services refers to treatment options that complement the core service offerings of a company or medical practice but that are not vital to the core model of the enterprise. ..               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Keep in Touch, Always

Posted by on May 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Keep in Touch, Always

Electronic Connectivity — Better Care or Privacy Conundrum? Trends suggest that people are becoming increasingly comfortable doing things online that once would have seemed unlikely, such as shopping for eyeglasses, registering for a doctor’s appointment, or requesting information about cataract surgery…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Time, Travel, and All That Jazz: the Things We Value Most

Posted by on Apr 28, 2013 in Editor

PREMIUM PRACTICE TODAY: Time, Travel, and All That Jazz: the Things We Value Most

Making smart financial choices has enabled these surgeons to enjoy the fruits of their labors. Successful surgeons who have made the right moves through tough times are rewarded with loyal patients, steady referrals, and a healthy bot-tom line. This article explores how a handful of them are enjoying the perks of success in their downtime…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Premium Practice Partnering for Success

Posted by on Mar 27, 2013 in Editor

PREMIUM PRACTICE TODAY: Premium Practice Partnering for Success

Surround yourself with smart people and listen to them. The most successful practice leaders appreciate the importance of surrounding themselves with and tapping into the strengths of capable, talented partners and staff members. This article explores the use of effective relationships as a conduit to the growth and prosperity of the premium practice…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Tech Talk: Know When to Hold ’em, Know When to Fold ’em

Posted by on Feb 27, 2013 in Editor

PREMIUM PRACTICE TODAY: Tech Talk: Know When to Hold ’em, Know When to Fold ’em

Making tough equipment and technology choices. When it comes to running a medical practice, business acumen is certainly important. When it comes to operating a successful premium practice that consistently exceeds the expectations of even the most discriminating patients, the ability to make tough business decisions is paramount…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Lights, Camera, Action

Posted by on Jan 27, 2013 in Editor

PREMIUM PRACTICE TODAY: Lights, Camera, Action

When physicians are in the spotlight, the show must go on, but patients come first. Every weekday afternoon, when television viewers tune in to the nationally syndicated program The Doctors, they get a virtual house call from specialists in a variety of fields. When ocular health is on the docket, Southern California cataract and refractive surgeons Jonathan Ramin Pirnazar, Brian Boxer Wachler, and Robert Maloney are among the ophthalmologists called on by the show’s producers…       Download the full blog       ...

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PREMIUM PRACTICE TODAY: Improving Patients’ Experiences

Posted by on Nov 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Improving Patients’ Experiences

Focus on the interaction as opposed to the transaction. Striving to improve patients’ experiences is a worthy goal for any practice and one that is perhaps even more meaningful in the competitive milieu of premium surgery. Exceeding the expectations of these typically demanding patients has clinical and practice management implications that are crucial to the ongoing success of any ophthalmic surgery practice aiming to increase its conversion rate…         Download the full blog       ...

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PREMIUM PRACTICE TODAY: Walk this Way

Posted by on Oct 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Walk this Way

Following in the footsteps of specialties that have a retail component can put premium practices on a profitable path. With 12,000 Americans turning 50 years of age every day, you would think that the “if you build it they will come” strategy would be all it should take to attract premium IOL patients. Nothing could be further from the truth. As cosmetic surgeons, dermatologists, and other practitioners in medical specialties that have a retail component have learned, when services are partially or completely paid for out of pocket—even if demographic trends make for a fertile...

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PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Posted by on Sep 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Turning Clicks Into Consultations

Advanced Internet marketing consists of more than just a pretty page. It takes more than a passing acquaintance with Internet marketing strategies to thrive in today’s competitive refractive cataract surgery market. Even if you have a tech-savvy staff or consultants dedicated to your practice’s electronic marketing initiatives, it still helps to have an appreciation of search engine optimization, Google+, and call-to-action terms…         Download the full blog       ...

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PREMIUM PRACTICE TODAY: Branching out

Posted by on Aug 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Branching out

Is launching a satellite office a sure-fire growth strategy? Under the right circumstances, the launch of a satellite office can provide a much-needed boost to a practice’s bottom line. When conditions are less than optimal, however, the result can be just the opposite. A clear understanding of your practice development objectives and your willingness to scale back if the economic tides turn are among the keys to a successful strategy for growth…         Download the full blog       ...

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PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Posted by on Jul 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Smart Telephone Behavior

Press 1 if you think patients should receive prompt, personal attention when they call your practice. Every day, eye surgeons and practice administrators intent on expanding their share of the premium IOL market make critical decisions about website development, social networking strategies, and search engine optimization tactics. The common element in all of these relatively recent communication initiatives is the tried-and-true telephone…         Download the full blog       ...

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PREMIUM PRACTICE TODAY: Word of Mouth in the Digital Age

Posted by on Jun 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Word of Mouth in the Digital Age

Does your virtual reputation reflect your real-world practice? The Internet has changed people’s lives in ways they might not have fathomed just a decade ago. One of the ways it has had an impact on the lives—and reputations—of surgeons is with online rat-ings and reviews. In contrast to word-of-mouth impressions shared by patients with a handful of family and friends, reviews on sites like HealthGrades.com (http://beta.healthgrades.com) are available for the masses to peruse at their leisure…       Download the full blog       ...

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PREMIUM PRACTICE TODAY: Listen up!

Posted by on May 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Listen up!

Dialogue trumps monologue in the premium practice game. Practice development professionals across all medical specialties and demographics have historically recommended soliciting—and acting on—feedback from patients and staff. Although this advice is universally accepted, customer relations professionals such as George Taylor suggest that the dialogue that emerges from this dynamic is even more valuable in settings like premium IOL practices, where out-of-pocket payment is critical to fiscal solvency…       Download the full blog       ...

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PREMIUM PRACTICE TODAY: Premium education: Lessons to Learn From corporate Victories and Defeats

Posted by on Apr 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Premium education: Lessons to Learn From corporate Victories and Defeats

Officially, the recession lasted from December 2007 to June 2009, but its impact remains even as we make our way through 2012. While many businesses have folded or floundered during these tough economic times, others have flourished despite the odds…                 Download the full blog       ...

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PREMIUM PRACTICE TODAY: My Way: Surgeon Profiles

Posted by on Mar 27, 2012 in Editor

PREMIUM PRACTICE TODAY: My Way: Surgeon Profiles

The secret to my success. Like a successful surgical plan, a winning strategy for practice management depends on the special something supplied by the lead surgeon. Call it the “surgeon factor” or the “X factor.” Either way, it is the element that makes one practice prosper while another suffers from its lack…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: New Paradigms in Premium Practice Development

Posted by on Feb 27, 2012 in Editor

PREMIUM PRACTICE TODAY: New Paradigms in Premium Practice Development

This is not your father’s cataract practice. Few truths are more reliable than the old yarn that change is the only constant. Although change is the great equalizer, the way that surgeons and practice administrators deal with it is what separates those who embrace—and even invent—the future from those who remain steeped in the past…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Building a Better Staff

Posted by on Jan 27, 2012 in Editor

PREMIUM PRACTICE TODAY: Building a Better Staff

Employing the best staff has a lot to do with being the best employer. Whether you are the head honcho and only physician in an up-and-coming cataract and refractive surgery practice or the CEO of an expansive ophthalmic ambulatory surgical center, hiring and keeping the best possible employees and coworkers areas integral to the success of your enterprise as attracting and retaining patients….             Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Happening

Posted by on Nov 27, 2011 in Editor

PREMIUM PRACTICE TODAY: The Happening

Staging an event—or participating in one—can help introduce potential patients to a practice in an up-close and personal way. Your surgical skills are stellar, and you have the out-comes to prove it. In the competitive world of refractive cataract surgery, however, it takes more than word-of-mouth referrals and a well-designed Webpage to attract the volume of patients necessary to convert significant numbers to premium implants…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Marketing Premium IOLs

Posted by on Oct 27, 2011 in Editor

PREMIUM PRACTICE TODAY: Marketing Premium IOLs

It is all about building the base. Marketing is all about strategically sharing information with appropriate consumers to help them appreciate how they can benefit from specific products or services. Ironically, marketing is one of the most amorphous of the social sciences…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Escape Route

Posted by on Sep 27, 2011 in Editor

PREMIUM PRACTICE TODAY: Escape Route

Follow these directions to find balance and avoid burnout. Becoming a surgeon and developing a successful practice typically leave little time for exploring personal pursuits. The most successful cataract and refractive surgeons, however, soon find that all work and no play can lead to burnout and personal dissatisfaction…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Avoiding Analysis Paralysis: How to Choose an EHR System

Posted by on Aug 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Avoiding Analysis Paralysis: How to Choose an EHR System

Selecting an EHR system is complicated for all of the same reasons it is beneficial: it affects every level of the practice. For far too long, the health care industry has found itself exempt from the norms of customer service that are found across most other businesses. Electronic health records (EHRs) have the potential to help medical practices close the gap in this area by converting their paper records to digital charts. This month’s Premium Practice Today highlights several offices that have made the switch and offers their...

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PREMIUM PRACTICE TODAY: Another Satisfied Customer

Posted by on Jul 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Another Satisfied Customer

Do you want to know what your practice is doing right and where it can improve? Ask your patients. Do you regularly strive to delight your customers? Can you say that you have a legion of raving fans supporting your practice? These are the fine lines that distinguish great practices from the rest. A high level of customer satisfaction, while necessary, is no longer sufficient…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Rejuvenate Your Practice

Posted by on Jun 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Rejuvenate Your Practice

Nip and tuck your way to diversification. I used to think of an ophthalmologist as someone who provided eye care. Just a few years ago, harking back to the “stick-to-your knitting” mantra I had learned early in my career, I counseled a surgeon against incorporating hearing aid services. Botox (Allergan, Inc.) was first approved more than 20 years ago…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Personality Quotient

Posted by on May 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Personality Quotient

If a patient’s personality is the wild card of his or her satisfaction, you should know whether the deck is stacked against you. A core principle in the realm of the customer’s experience is that every customer is unique. Indeed, the days of treating your patients with a “one-size-fits-all” mentality are gone. This consumer, now a patient in front of you seeking advice regarding an elective surgical procedure, comes in with a unique personality and set of expectations…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: Optical Opportunities

Posted by on Apr 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Optical Opportunities

Premium practices focus on eyewear. Once upon a time, I subscribed to the notion that it was a poor use of a surgeon’s resources to have an optical dispensary. Selling eyeglasses was simply not the highest and best use of an ophthalmic practice. Admittedly, this came from a “surgeon-centric” view of how things should work…             Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Laser Lends Cachet—and Precision—to Premium IOL Surgery

Posted by on Mar 25, 2011 in Editor

PREMIUM PRACTICE TODAY: The Laser Lends Cachet—and Precision—to Premium IOL Surgery

Prospective patients believe laser anything is better. With the advent of the femtosecond laser for cataract surgery, we are rapidly approaching a tipping point first described 20 years ago by Richard Lindstrom, MD: All cataract surgery is a form of refractive surgery. The comments included from interviews with several surgeons and administrators at leading practices make the case that premium practices will want to adopt the femtosecond laser…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Premium IOLs: Vital Eyes

Posted by on Feb 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Premium IOLs: Vital Eyes

The next best thing to being young again? Seeing young again! Five years ago this month, Cataract & Refractive Surgery Today published an article in which I talked about the baby boomers’ turning 60 and what this would mean to refractive and cataract surgeons. Now, those same baby boomers are entering the Medicare system at a rate of nearly 8,000 people per day…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Nurturing the Source of Referrals

Posted by on Jan 25, 2011 in Editor

PREMIUM PRACTICE TODAY: Nurturing the Source of Referrals

From the classic to the cutting edge, provider referrals are the conduit to the consistent growth of the practice. Most surgeons are loath to ask for referrals, especially when they believe that satisfied patients will flock to their primary care doctor and rave about the surgeon. That might happen,but it is not enough to build a referral network…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Good Guys Wear White (Lab Coats)

Posted by on Nov 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Good Guys Wear White (Lab Coats)

Giving back is a win-win for these successful surgeons. There is a change underway in how companies do business.This so-called social capitalism in which social entrepreneurs give back to the community is as essential to the enterprise as the profit motive. TOMS Shoes (www.toms.com; Santa Monica,CA) is a great example, having given away over 1 million pairs of shoes to children around the world as part of its “one for one” program…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Taking the Pulse of Your Practice

Posted by on Oct 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Taking the Pulse of Your Practice

Performance metrics help show where practices have been and where they are headed. “You can’t manage what you do don’t measure” is an age-old adage of managerial wisdom that most surgeons take to heart in terms of improving their clinical outcomes. That same approach, however, often fails to extend beyond the examination room or operating suite and into the business of running the practice…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Online Reputation Management

Posted by on Sep 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Online Reputation Management

Online Testimonials Can Be a Boon to Your Practice When it comes to patients’ testimonials, word of mouth can more appropriately be described as “word of mouse.” The Internet has created a brave new world for surgeons, where they are no longer in control of their brand image or reputation. Web sites that review products and services have evolved now to review doctors, either as another category (eg, Yelp.com) or as the sole reason for the Website’s existence (eg, RateMDs.com)…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: You’re Hired!

Posted by on Aug 25, 2010 in Editor

PREMIUM PRACTICE TODAY: You’re Hired!

Employees’ engagement, motivation, and retention are key to patients’ satisfaction Much of my research and writing involves the customer’s experience, and how we can greatly enhance what takes place in the medical environment. Memorable experiences do not happen on their own. It takes a superb team of employees to design, stage, and continuously improve what happens when a customer walks in the door…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: Adding Ancillary Services to Your Premium Practice

Posted by on Jul 12, 2010 in Editor

PREMIUM PRACTICE TODAY: Adding Ancillary Services to Your Premium Practice

Premium Practice Today is a monthly feature section in CRSToday providing articles and resources to assist surgeons and their staff in the pursuit of premium practice development to facilitate exceptional experiences for patients and business success…                   Download the full blog       ...

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PREMIUM PRACTICE TODAY: Strengthening the Practice’s Brand With Social Media

Posted by on Jun 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Strengthening the Practice’s Brand With Social Media

Social networking engages key stakeholders in the practice. Social media is certainly a hot topic, as YouTube, Facebook,and Twitter have now become household words. Although the leading providers will change over time—remember AOL…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: Here Comesthe Sun

Posted by on May 25, 2010 in Editor

PREMIUM PRACTICE TODAY: Here Comesthe Sun

To help you prepare for the coming rebound, this month’s issue discusses how to market your premium practice. Summarizing the last 24 months in song would be quite the contest. BJ Thomas’ “Raindrops Keep Falling on My Head” would be vying for a spot with Pink Floyd’s “The Wall” as the most appropriate song for the industry’s economic blues…           Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Internet’s Role in the Premium Practice

Posted by on Apr 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Internet’s Role in the Premium Practice

The Web site should reflect your practice’s position as a premium provider. Every day in the United States, 175 million people use the Internet. According to Pew Research, 84%of them are searching for information about health care services, more than half are doing soon behalf of another party, and 44% have reviewed someone’s commentary on the topic…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Telephone

Posted by on Mar 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Telephone

An Integral Tool for Marketing Your Premium Practice. Premium practices must continually strive to improve the level of service they provide to customers. One often-neglected but essential area in need of enhancement is the call center…               Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Premium Practice Experience – Why Office Design Matters

Posted by on Feb 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Premium Practice Experience – Why Office Design Matters

A soothing atmosphere for patients improves the working environment for staff, resulting in enhanced morale, better patient care, and a healing environment that enriches the business and reputation of the premium practice…                   Download the full blog       ...

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PREMIUM PRACTICE TODAY: The Importance of Practice Culture in the Premium Channel Environment

Posted by on Jan 25, 2010 in Editor

PREMIUM PRACTICE TODAY: The Importance of Practice Culture in the Premium Channel Environment

The character of the lead surgeon can color the entire organization,so it is the surgeon’s responsibility to make the culture a positive one. Every organization even a physician’s office has a unique culture. According to an online article from the American Academy of Ophthalmology’s Website, that culture determines how patients, staff, and doctors feel when they walk in the office. The practice owner or top surgeon plays the key role in determining the office culture…                   Download the full blog       ...

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