Humphrey Field Analyzer HFA3:Improving on a Standard

Posted by on Jan 10, 2015 in Report

The Humphrey Field Analyzer was first launched in 1984 as a means of automating the accurate yet arduous Goldmann manual kinetic perimetry test used to measure defects in the visual field. Over the years, the HFA has become the standard method used to assess and monitor visual field loss. Over 45,000 units are in use worldwide, providing clinicians with a standard platform for measuring, analyzing and communicating test results… Download the full article   ...

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Impact of ORA on Refractive Cataract Surgery and the Premium Channel Offering

Posted by on Apr 12, 2013 in Published Works, Report

Impact of ORA on Refractive Cataract Surgery and the Premium Channel Offering

Intraoperative Aberrometry, a term describing the use of a wavefront-sensing device during cataract surgery, has been available in the US since 2008. First commercialized as the ORange® System, developer WaveTec Vision (Aliso Viejo, CA), has continued to develop the technology through a series of software and hardware modifications to improve utility of the device during cataract surgery… Tags: WaveTec Vision, time, Cataract, premium, surgery, refractive, Vision, Cataract surgery, Wavefront, Technology Download the full article   ...

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IOLMaster 500 and Integration of the Holladay 2 Formula for IOL Calculations

Posted by on Sep 9, 2011 in Published Works, Report

IOLMaster 500 and Integration of the Holladay 2 Formula for IOL Calculations

The IOLMaster®, first launched as a novel approach to obtaining biometric data, has evolved over the past decade to become the predominant device and standard routine as part of a surgeon’s IOL calculations prior to cataract surgery. Previous surveys by SM2 Strategic have documented its value as a tool in modern cataract surgery as well as the ongoing improvement of the platform in terms of both speed and ability to accurately read through dense cataracts…. Tags: Carl Zeiss Meditec, Cataract surgery, surgery, Standard, Cataract, IOLMaster 500, SM2 Strategic, Innovation, modern...

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Electronic Health Records in Ophthalmology: Case Study on Successful Implementation at The Eye Center of Central PA

Posted by on Aug 15, 2011 in Published Works, Report

Electronic Health Records in Ophthalmology: Case Study on Successful Implementation at The Eye Center of Central PA

Electronic Health Records (EHR) is a subject that has been controversial within medicine and especially within ophthalmology. Vendor claims of improved efficiency, “paperless” office environments, and government reimbursement too often fail to meet expectations among physicians and administrators…. Tags: Medicare, Expectations, Data, Ophthalmology, case study, Survey, Electronic Health Records, EHR Download the full article   ...

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Combining Placido and OCT Imaging Technologies: Bringing Diagnostic Power to Corneal Analysis

Posted by on Apr 18, 2011 in Published Works, Report

Combining Placido and OCT Imaging Technologies: Bringing Diagnostic Power to Corneal Analysis

The ability of ophthalmic clinicians to evaluate the cornea has improved dramatically over the past quarter century. From the era of manual keratometry, new methods of imaging and analyzing corneal structure have emerged and have moved corneal care from an analog to a digital world… Tags: Technology, Carl Zeiss Meditec, SM2 Strategic, combining placido, Structure, corneal analysis Download the full article   ...

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Wavefront-Guided Custom Cataract™ Surgery

Posted by on Apr 17, 2011 in Published Works, Report

Wavefront-Guided Custom Cataract™ Surgery

A New Value Proposition for Cataract surgeons In the spring of 2009, WaveTec Vision (Aliso Viejo, CA)began commercializing a new device for cataract surgeons based on a simple premise: providing refractive information during the procedure would help improve clinical results achieved following the procedure… Tags: Data, WaveTec Vision, surgeons, Results, Vision, Cataract, Simple, surgery, intra-operative, Procedure Download the full article   ...

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IOLMaster 500: Improving Upon the “Gold Standard” in Biometry for Cataract Surgery

Posted by on Oct 1, 2010 in Published Works, Report

IOLMaster 500: Improving Upon the “Gold Standard” in Biometry for Cataract Surgery

This year, the new IOLMaster® 500 platform has been launched in Europe with the promise of even greater performance of this core technology used in cataract surgery. The key question is whether IOLMaster 500 is a significant improvement over two current offerings, the IOLMaster Version 5 (also from Carl Zeiss) and the Lenstar LS900® (Haag-Streit, Koeniz Switzerland)… Tags: Technology, surgery, Cataract surgery, Promise, Cataract, IOLMaster 500, SM2 Strategic, surgeons Download the full article   ...

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A Survey of Consumer Demand for Premium Cataract Surgery

Posted by on Mar 26, 2009 in Published Works, Report

A Survey of Consumer Demand for Premium Cataract Surgery

Since their introduction five years ago, presbyopia-correcting IOLs have created a new category within cataract surgery. The combination of greater visual functionality with the ability to charge an additional fee for the implantation of these lenses has given ophthalmology a new premium-level offering to consumers who are considering cataract surgery… Tags: Survey, Ophthalmology, consumers, Cataract surgery, surgery, Patients, Results, Vision, Data, Market Download the full article   ...

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Feedback from Early Users of the PASCAL® Photocoagulator

Posted by on Apr 25, 2007 in Published Works, Report

Feedback from Early Users of the PASCAL® Photocoagulator

Along with the aging population and rising prevalence of ocular disease, technologies are being developed to give clinicians new and better tools to treat patients. As part of ongoing evaluation of these technologies and their impact, SM2 Consulting was asked by Optimedica Corporation (Santa Clara, CA) to interview a sample of practices that have adopted the Pascal system for use in commonly performed retinal laser procedures such as pan retinal photocoagulation(PRP), grid and focal treatment… Tags: Optimedica, Technology, Patients, Feedback, retinal laser procedures Download the full...

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Early User Experience with Visante OCT for the Anterior Segment

Posted by on Oct 11, 2006 in Published Works, Report

Early User Experience with Visante OCT for the Anterior Segment

Optical Coherence Tomography (OCT), initially developed for high-resolution imaging of the retina, has more recently found application in the anterior segment of the eye. OCT is unique for the front of the eye in that it allows precision imaging and biometry that previously was available only with Magnetic Resonance Imaging (MRI) or immersion ultrasound. OCT also allows patients’ eyes to be imaged in a noncontact manner, which is both practice and patient friendly… Tags: Visante OCT, time, Survey, patient, Refractive surgery, Data, Femtosecond Laser, Carl Zeiss Meditec, Experience,...

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Telephone Improvement Project: A Skills Assessment of Refractive Surgery Providers

Posted by on Aug 16, 2006 in Published Works, Report

Telephone Improvement Project: A Skills Assessment of Refractive Surgery Providers

In the refractive practice, the “point of entry” for virtually all interested LASIK candidates is via an initial telephone call to the Provider to learn more about refractive surgery services. Given the significance of the telephone as a tool to convert interest in LASIK into the next step in the consumer decision process, SM2 Consulting conducted a study designed to quantify the level of skill employed in answering phone inquiries from prospective LASIK patients, with the goal of helping practices improve conversion rates… Tags: Telephone call, Refractive Practice, LASIK,...

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Presbyopic Treatments in Refractive Surgery: Building the Bridge Between LASIK and Implants

Posted by on Jul 10, 2006 in Published Works, Report

Presbyopic Treatments in Refractive Surgery: Building the Bridge Between LASIK and Implants

Surgeon and consumer interest in refractive surgery continues to grow, with LASIK firmly established as a “category leader” and IOL implants evolving into a refractive segment with lenses that can restore vision for near, intermediate and distance vision. These two “book end” solutions address both ends of the refractive spectrum, with the laser able to address ammetropia earlier in adulthood and implants resolving cataracts later in life… Tags: Attention, surgeons, Vision, Refractive surgery, Refractive Surgeons, LASIK, Presbyopic Treatments, surgery Download the full...

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Telephone Improvement Project – Year 2 Ongoing Assessment of Refractive Surgery Providers

Posted by on Jun 16, 2006 in Published Works, Report

Telephone Improvement Project – Year 2 Ongoing Assessment of Refractive Surgery Providers

Refractive surgeons and their staff face the ongoing challenge of successfully attracting consumers to learn more about their services. Increasingly, providers are becoming aware of the high cost of marketing promotion and the desire to carefully handle each and every inquiry, whether via phone, internet, or in person… Tags: Marketing, refractive, staff, consumers, Refractive surgery, surgeons, Refractive Surgeons, CareCredit, patient, surgery Download the full article   ...

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Closing the Gap in Refractive Surgery

Posted by on Jun 9, 2006 in Published Works, Report

Closing the Gap in Refractive Surgery

In its first decade, LASIK eye surgery has emerged as a viable alternative to corrective lenses for 5 million people(8% penetration as of Q1 2006). With over 700, 000 adults having refractive surgery in 2005, one would expect that “word-of-mouth” marketing by itself would spur the market to grow rapidly in consumer acceptance. What the industry has seen, however, is a flattening of consumer demand over the past 5 years, a phenomenon which coincided with lower prices being offered by select providers in a attempt to stimulate market growth… Tags: Marketing, Industry, Market,...

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Top 10 Marketing Mistakesby Refractive Surgeons

Posted by on Apr 26, 2006 in Published Works, Report

Top 10 Marketing Mistakesby Refractive Surgeons

1. Surgeon-centric vs. Patient-centric Most medical practices are designed for the convenience of the doctor rather than the customer. In refractive surgery, a major symptom of this problem has been the attempt to differentiate based on technology (important to the surgeon) rather than on the benefits of the procedure (important to the customer)… Tags: Refractive Surgeons, Technology, surgeons, Leadership, Marketing, surgery, Refractive surgery, Procedure Download the full article   ...

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Case Studies on Waterlase® in Today’s Dental Practice

Posted by on Mar 10, 2006 in Published Works, Report

Case Studies on Waterlase® in Today’s Dental Practice

Investing in Your Patients and Your Practice A Tale of Two Practices As a dentist, have you ever wondered what it would be like if you could start all over again and build your dream practice based upon all you have learned over the years? Well, that’s exactly what Robert “Bo” Turnage, DDS did… after 23 years in clinical practice. His story offers significance for newly-minted dentists, established practitioners and older dentists verging on retirement… Tags: tale of two practices, Your Practice, Patients Download the full article   ...

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IntraLase’s International Expansion A Growing Global Presence

Posted by on Jan 11, 2006 in Published Works, Report

IntraLase’s International Expansion A Growing Global Presence

Twenty years after laser vision correction was first performed, the technology utilized in the procedure today has improved dramatically to make the procedure (now known as “LASIK”) even safer and better than before. One of the key transitions currently underway in many markets is in how the corneal flap is created, moving from a “bladed” approach with traditional microkeratomes to an “all laser” approach utilizing the femtosecond laser as well as the excimer… Tags: laser, Procedure, Vision Correction, flap, Laser Vision Correction, traditional microkeratomes, Technology,...

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How Conductive Keratoplasty is Impacting the Presbyopic Practice

Posted by on Aug 2, 2005 in Published Works, Report

How Conductive Keratoplasty is Impacting the Presbyopic Practice

Abstract: CK has been commercially available in the United States for a little over 3 years. Refractec engaged SM2Consulting to field a research survey to assess how surgeons are integrating this technology into their treatment of presbyopia. Surgeons indicate that CK clinical outcomes have improved dramatically using the “LightTouch” technique, restoring their confidence and usage of the procedure… Tags: Patients, surgeons, Presbyopic Practice, Survey, Technology, Refractec, Eye care services, Cataract, Conductive Keratoplasty, patient Download the full article   ...

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A Three Year Perspective on the Business Impact of IntraLase Technology

Posted by on Apr 27, 2005 in Published Works, Report

A Three Year Perspective on the Business Impact of IntraLase Technology

For the third consecutive year, SM2 Consulting has surveyed users of the IntraLase FS Laser System (IntraLase Corp. , Irvine, CA) to quantify how this technology is impacting the business of LASIK within the practice. As the industry has rebounded from its low point in 2002(measured by total number of US LASIK procedures and average fees collected per eye), IntraLase has seen its number of laser placements in the US grow from under 40 (as ofQ1 2003) to 182 (as of Q1 2005)… Tags: Technology, Industry, LASIK, Intralase, Three Year Perspective, laser, Business Impact Download the full...

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How IntraLase Technology is Impacting the Refractive Practice

Posted by on Apr 27, 2004 in Published Works, Report

How IntraLase Technology is Impacting the Refractive Practice

One year ago, SM2 Consulting conducted a survey of IntraLase® (IntraLase Corp., Irvine, CA) customers to understand the impact of their laser technology on procedure volumes and pricing. Results indicated that through March of 2003, IntraLase customers were outperforming industry averages for procedure volume and pricing and had demonstrated an improvement over their own performance prior to acquiring IntraLase technology… Tags: Industry, IntraLase Technology, Customer, Technology, Survey, Results, time, Procedure, Intralase, Pricing Download the full article   ...

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Measuring the Impact of Femtosecond LaserTechnology on Procedure Volume and Pricing

Posted by on Apr 8, 2003 in Report

Measuring the Impact of Femtosecond LaserTechnology on Procedure Volume and Pricing

Abstract: Objective:Tounderstand the impact of the use ofFemtosecond laser technology on the procedure vol-ume and pricing within refractive practices across theUnited States. Methods:Formal interviews were conducted withthe key surgeon and/or business manager of 32practices nationwide using the INTRALASE®FSLaser to create lamellar flaps as part of the LASIKprocedure… Download the full article   ...

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