It is a question of language and lifestyle, not technology and the economy.
We are several years into the commercial launch of the premium IOL channel, and the discussion about why these lenses’ modest market penetration is not higher seems to center on two culprits: the technology and the economy. Practitioners taking part in this conversation begin many sentences with the words, if only; they are dreaming of the magical no-compromises IOL or a robust economy in which patients are eagerly willing to part with their hard-earned money in order to receive an upgraded lens in their cataract surgery. I would like to offer a different perspective with the hope that you as surgeons all re-examine your assumptions regarding how the premium IOL market can develop…
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