Homeward BoundThe future of educating patients.

When we look closely at the factors that influence the demand for eye care services, we tend to focus on the content of what is being offered (eg, description of a procedure or type of prescription, discussion of outcomes, and costs). We could classify the content as the what part of the communication process with patients. The method of counseling patients rarely includes the how component; we tend to consider our methods of communication only as an afterthought…

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