Elevating Service to ExperienceWhat surgeons can learn from a bunch of Geeks.

The personal computer has become integral to the daily lives of millions of people. Not surprisingly, it has spawned many products and companies that support it, from furniture to software and, of course, repair. Back in1994, a young computer engineer founded a computer repair company with $200 and called it the “Geek Squad. ”1 Twelve years later, he sold the company to electronics retailer Best Buy Co. , Inc. (Richfield, MN)…

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