Costco and the CustomerTurning the deal into an art form.

I do not like to go shopping. I have little interest in browsing and no time to-do it. My one exception is Costco. Whenever my wife says, “we need to go to Costco, ” my eyes light up, and even our kids show an interest. As with the other great companies I am studying this year, it’s time to look into how Costco inspires excitement in me and millions of other folks who otherwise loathe the thought of going shopping…

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