Closing the Gap in Refractive Surgery: How Financing is Perceived by LASIK Patients and Providers

In its first decade, LASIK eye surgery has emerged as a viable alternative to corrective lenses for 5 million people(8% penetration as of Q1 2006). With over 700, 000 adults having refractive surgery in 2005, one would expect that “word-of-mouth” marketing by itself would spur the market to grow rapidly in consumer acceptance. What the industry has seen, however, is a flattening of consumer demand over the past 5 years, a phenomenon which coincided with lower prices being offered by select providers in a attempt to stimulate market growth…

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