A marketing plan that hinges on listening

Posted by on Feb 11, 2018 in Article, New Article

Despite more than a decade of commercial availability, premium IOLs have not attracted their target audience, the patient-consumer who wants to see without glasses for most to all activities following surgery. According to Market Scope, market penetration has not gone beyond 10%… Download the full article   ...

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Private equity: What you need to know

Posted by on Feb 11, 2018 in Article, New Article

Over the years, the value of an ophthalmic practice has been measured by its ability to grow, evaluating current performance against prior periods of services, revenue, active patients, locations and employees… Download the full article   ...

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You can fix your financial flaws

Posted by on Feb 11, 2018 in Article, New Article

Of the many positives that came out of the private equity article I wrote last September is that ophthalmologists are beginning to understand the impact that even small changes in net income can have on the value of their practices… Download the full article   ...

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Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in New Article, Published Works

Branding: The Promise of an Experience

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned… Tags: Promise, brand management, Branding, brand equity, Marketing, brand essence, Management Download the full article   ...

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Physician, know thyself before hiring

Posted by on Jun 19, 2016 in New Article, Published Works

Physician, know thyself before hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties… Tags: Ophthalmology, physician, Entrepreneurial, social media, medical Download the full article   ...

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