Building Value for Refractive ServicesIt’s up to the surgeon to make it or break it.

This editorial is the second in a three-part series adapted from the recent lecture, “Ways to Stop Undervaluing Your Services, ” that the author presented at the 2004ASCRS meeting. refractive surgery is at a crossroads, unsure of the direction it should follow. Should refractive procedures be medical breakthroughs performed by highly skilled eye specialists who restore patients’ vision in life-changing ways?

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