SM2 Strategic

Posted by on Dec 20, 2017 in 2017 slider

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How the food chain works against us:

Posted by on Jul 23, 2016 in Newsfeed

How the food chain works against us:

The most popular junk foods come from crops that are heavily subsidized by the federal government. http://nyti.ms/2a4ynzM At a time when almost three-quarters of the country is overweight or obese, it comes as no surprise that junk foods are the largest source of calories in the American diet. Topping the list are grain-based desserts like cookies, doughnuts and granola bars….       See the full...

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Branding: The Promise of an Experience

Posted by on Jun 20, 2016 in Article, Published Works

Branding: The Promise of an Experience

When we think about the term branding and what it means today, we need to first go back to its roots. Long before we had marketing terms such as brand equity, brand essence, and brand management, we had cattle—lots and lots of cattle. It became increasingly difficult for ranchers to keep track of the cattle they owned… Tags: Promise, brand management, Branding, brand equity, Marketing, brand essence, Management Download the full article   ...

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Physician, know thyself before hiring

Posted by on Jun 19, 2016 in Article, Published Works

Physician, know thyself before hiring

A generation ago, a handful of medical specialties existed; today more than two dozen are officially recognized. Even the specialties themselves tend to spawn further specialization; ophthalmology has at least five subspecialties… Tags: Ophthalmology, physician, Entrepreneurial, social media, medical Download the full article   ...

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SEO vs SEM: Which will serve you better?

Posted by on Jun 18, 2016 in Article, Published Works

SEO vs SEM: Which will serve you better?

In 2012, JAMA published a survey involving 2137 people exploring their views on physician rating sites, and how influential those ratings were to them in selecting a physician. Of those surveyed, 19% considered a physician’s rating very important; 40% thought it somewhat important; and 41% thought the ratings not important… Tags: Management, Search Engine Optimization, Search Engine Marketing, medical care, Survey Download the full article   ...

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