Addressing the Weakest Link in Refractive SurgeryMeasuring and assessing telephone skills.

This is the first in a series of articles that highlights results from market studies on topics of interest to refractive surgeons. These studies comprise original research conducted by SM2 Consulting of Pleasanton, California. Ten years after the first excimer laser was approved in the US, there is enough industry experience in marketing laser refractive procedures to identify the weak links in the process…

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