New Lifestyle Healthcare Company Launched

New Lifestyle Healthcare Company Launched

A new lifestyle healthcare company, Alphaeon Corporation owned by growth equity fund  –  Strathspey Crown LLC, was recently launched at the 2013 American Society of Plastic Surgeons (ASPS) meeting in San Diego.  The Plastic Surgery Channel caught up with some of the leaders involved in the launch for a quick interview.

Lifestyle healthcare is about the choices we make; what we want to do versus the things we have to do. “It’s really more proactive and preventive as opposed to reactive and disease related,” says Shareef Mahdavi, Chief Marketing Officer for Alphaeon.

Mahdavi says consumers are paying much more for healthcare than ever before. “Their co-pays are going up, and their deductibles are going up. When consumers are spending their own money on healthcare, they want to spend it on things that really matter to them.”

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Ophthalmology Times — All the Clinical News in Sight

Femtosecond laser use in cataract surgery expanding. – BY Liz Meszaros


As of the first quarter of 2013, laser cataract surgery comprised about 2.3% of all cataract procedures performed in the United States, according to the 2013 Laser Cataract Survey by SM2 Strategic.
The survey—sponsored by Alcon Laboratories, Bausch + Lomb, LensAR, and OptiMedica—culled data from more than 200 cataract surgeons and 275,000 cases. Industry experts convened to discuss the results in a recent web seminar, and included Shareef Mahdavi, president, SM2 Strategic Inc., Pleasanton, CA; Michael Lachman, strategy consultant and market researcher, Lachman Consulting LLC, Walnut Creek, CA; and Matt Jensen, executive director of Vance Thompson Vision, Sioux Falls, SD.

Ophthalmology Times – Femtosecond laser use in cataract surgery expanding: If you would like to read this article, please press below button  – Ophthalmology Times | Read Now.

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Medical Device Daily — The Daily Medical Technology News Source

Ophthalmology Innovation Summit – VC says there are many ‘unmet needs’ in ophthalmology space. – By LARRY HAIMOVITCH (Medical Device Daily Contributing Writer)


The former, introduced to the cataract surgery market about four years ago, has been growing very rapidly. Shareef Mahdavi, president of SM2 Strategic (Pleasanton, California) estimated that in 2012 there were 138 FLACS systems installed, tripling the 2011 base. He projected even stronger growth in 2013, with an additional 140 installations, lifting the installed base at the end of 2013 to 278 units.
Mahdavi estimated that FLACS procedures currently account for only 2.3% of total cataract surgeries in the U.S. For perspective, Market scope (St. Louis) estimated that there will be approximately 3.7 million cataract surgeries in the U.S. in 2013, thus indicating that FLACS now accounts for approximately 85,000 procedures annually.

More importantly, in a recent survey Mahdavi found that in cataract surgery practices where a FLACS laser has been installed, the percentage of FLACS procedures jumps to an impressive 30% of all cataract cases. Importantly, in these practices, 60% of the patients have opted for a more expensive premium intraocular lens (IOL). This IOL category includes toric, multi-focal and accommodative IOLs. In addition to a better refractive outcome for the patient, premium IOLs are far more profitable to the surgeon’s practice.



Advanced Ocular Care — Keys to Patient Selection and the Initial Evaluation for Surgery

No matter what type of surgery is being performed, exceptional customer service should be executed. – BY J. CHRISTOPHER FREEMAN, OD 

According to Shareef Mahdavi, the president of SM2 Strategic, “In today’s medical environment, any time you ask the patient to pay directly for services, their expectations go way up. This requires the entire practice to focus as much on the customer experience as well as the clinical outcome.” Additionally, from a practice-building perspective, outstanding customer experiences can increase word-of-mouth patient referrals. This is true not just for patients but also for the referring doctors, as there is no doubt patients will discuss their experience with their primary eye care practitioner. A happy patient who tells his or her optometrist about a pleasant surgical experience could lead to more referrals for the surgeon.

Keys to Patient Selection and the Initial Evaluation for Surgery: If you would like to download the full article, please press below button  – Keys to Patient Selection | Download Now.

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EyewireTV — Trulign IOL Recommendation, New Femto User Survey, Jetrea UK Launch

Eyewire TV

In this week’s EyewireTV, Bausch + Lomb’s Trulign toric accommoding IOL receives a key recommendation from an FDA advisory panel; and a new, wide-reaching user survey shows that femtosecond lasers are expanding the premium channel in cataract surgery. Also, Jetrea (ocriplasmin) is launched in the United Kingdom for the treatment of vitroemacular traction.

EyewireTV — Trulign IOL Recommendation, New Femto User Survey, Jetrea UK Launch: If you would like to view this video, please press below button  – EyewireTV | View Now.

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Investors, physicians join forces to boost private-pay sector of ophthalmology

Ocular Surgery News U.S. Edition, November 25, 2012

Investors  physicians join forces to boost private pay sector of ophthalmology   Ocular Surgery News

Demand for eye care is being driven largely by the baby boomer generation and the newly emerging echo boomers, active cohorts with high expectations for quality of life and longevity. Consequently, ophthalmologists need innovative products and techniques to meet the growing demand and rising expectations…

Physicians are the prime movers behind innovation, according to Shareef Mahdavi, president of SM2 Strategic, a medical device consulting firm.

“Doctors come up with ideas,” Mahdavi said. “It wasn’t a bunch of people sitting in a corporate conference room saying, ‘Let’s invent something.’ Doctors are the source of innovation, and that goes back to Charles Kelman and phaco.

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