About Shareef Mahdavi

About Shareef Mahdavi

Shareef Mahdavi is president of SM2 Strategic.  As President of SM2 Strategic, his expertise is in helping increase consumer demand for new medical devices and procedures.

Shareef brings over 25 years of experience in helping physicians integrate new technologies and procedures into their practices. Since 2001, Shareef has been advising numerous device manufacturers and startups. Clients span ophthalmology, aesthetics, dentistry, audiology, and neurology.  He has authored over 100 articles and reports on the business of refractive surgery and is a certified expert on The Experience Economy, a book and movement that Time Magazine selected as one of “Ten Ideas That Are Changing the World” (March 10, 2008 issue).   He was one of the first ten to obtain the status of Experience Economy Certified Expert in 2006.

He also has a regular blog on customer experience, available at www.premiumexperiencenetwork.com. Shareef is also a sought-after speaker for national medical conferences, corporate meetings, and employee events.  

2011 Experience Management Achievement Award Recipient

Shareef Mahdavi 2011 EMA Award RecipientThe annual EMA was established by leading business thinkers Joe Pine and Jim Gilmore (co-authors or The Experience Economy and Authenticity: What Consumers Really Want) in 2005 to recognize individual accomplishment in creating new-to-the-world experience offerings and approaches. They presented Shareef Mahdavi with the 2011 Experience Management Achievement Award for being the leading voice and advocate for improving the patient experience in the refractive eye surgery industry.

“Shareef is on a mission to change the patient experience in medical practices. One small piece of this is the elimination of the Waiting Room.  To Shareef, this common piece of real estate is symptomatic of a wide range of problems in healthcare.

In his more than two decades of work in the medical device field, Shareef has helped to launch numerous new technologies including the laser used in Lasik eye surgery.  He was one of the first ten to obtain the status of Certified Experience Economy Expert in 2006.  Since then, he has used his growing understanding of experience creation to help an entire industry re-think itself.

Most of his work has been with medical technology manufacturers and their physician customers. In the process, he has generated a following outside of healthcare with his periodic blogs that have covered the range from ordering shoes from Zappos to sampling the food trucks in Washington, D.C.  As Shareef puts it, “I go outside the field of medicine for inspiration to change it from the inside out.”  It seems to be working.”

Read the full story at >> The End of the Waiting Room | Macdonald Group


About Shareef Mahdavi_Testimonial Vance Thompson

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